Lift · Snapchat Ads
Every Snapchat Ads leak, priced per day.
Daily checks across every campaign, ad set and ad in your Snapchat Ads account: ad sets that spend and never convert, creative that wears out, placements that cost more than the rest, swipes that never reach your page, and the Snap Pixel and Conversions API every other number depends on. Each finding is priced per day, with the change to make named on the card. Tapper connects read only, through a Data Analyst role or above.
Snapchat Ads
Opportunities
Daily checks on your connected Snapchat Ads account. Click Fix and Tapper makes the change.
MONEY AT STAKE
$145/day recoverable
Shown open opportunities · currencies totalled separately.
Ad set spent $1,320 in 30 days with no purchases
Wasted spend $44/day
Ad set pays $96 a purchase while similar ad sets average $38
Wasted spend $33/day
Ad swipe-up rate down to 0.41% from 0.92% at frequency 4.8
Wasted spend $29/day
Spotlight converting at 2.7x the cost of Stories
Wasted spend $21/day
Only 38% of swipe-ups reach the page
Wasted spend $18/day
Illustrative findings, in the layout of the Opportunities tab. Example, nothing is changed on your account.
What’s your biggest challenge on Snapchat Ads?
Explore the checks designed to conquer the most common challenges marketers face on Snapchat Ads.
Creative wears out before you notice
An ad’s swipe-up rate fell to less than half of its first week while the same people keep seeing it.
Swap in a new creative on the same idea, or pause the tired ad while two others keep the ad set delivering.
You can’t tell which numbers to trust
Purchase events arrive from the Snap Pixel only, with no server events for 6 days.
Send the same events through the Conversions API with a shared event ID, before acting on any cost card.
Spend spreads across too many small ad sets
9 ad sets share $210 a day and none has left learning.
Merge the overlapping ad sets so each one gets enough results to learn. Your daily total stays the same.
Placements eat budget without converting
Spotlight converts at 2.7x the cost of Stories in the same ad set.
Remove the dearer placement from the ad set, never the last one.
Tapper finds and prices it. You click Fix, Tapper makes the change.
You never have to open your ad account. Every finding shows the evidence and the exact change, and Tapper makes that change the moment you click Fix.
- Tapper checks
01Detect
The daily pass runs every check over the account. Same state, same finding, every time.
- Tapper ranks
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
- You click
03Fix
Click Fix and Tapper makes the change in Snapchat Ads. No tab switching, nothing to copy across.
- You click
04Undo
Changed your mind? One click puts it back. Every fix Tapper makes is reversible.
- Tapper checks
05Resolve
The next pass confirms it cleared and closes the item. If it is still there, it stays open.
Nothing changes until you click Fix.
Every finding sits open until you act on it. You stay in control, and your agency’s setup is never touched without your say-so.
Does not apply to you? Dismiss it.
A deliberately unprofitable brand campaign, a test you are running on purpose, a placement you keep for strategic reasons: one dismissal and it leaves your open list, and the reason you give tunes the check for accounts like yours.
12 of the 200+ checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste5 checks
No results after real spend
Pause the ad set, or move its daily budget to one that converts with the total unchanged.
Cost per result above similar ad sets
Cut its daily budget by 20%, or pause it and let the ad sets beating the bar take the spend.
Creative fatigue
Swap in a new creative on the same idea, or pause the ad while 2 others keep the ad set delivering.
Placement cost
Remove the dearer placement from the ad set, never the last one.
Swipes that never reach the page
Check the page speed and the Snap Pixel on the landing page before buying more swipes.
Settings
Recommendation7 checks
Same people, too often
Set a frequency cap, widen the audience, or refresh the creative. Spending more is never recommended.
Bid looser than your target
Lower the bid toward your target, 5% at a time.
Snap Pixel without the Conversions API
Send the same events from your server through the Conversions API, with a shared event ID so Snap counts each once.
Ad sets that never leave learning
Merge the overlapping ad sets so each one gets enough results to learn.
Audience overlap
Exclude one audience from the other ad set, or merge them.
Attribution settings mixed in one campaign
Set every ad set in the campaign to the same attribution setting.
Spend limit close to stopping delivery
Reset the limit in Snap Ads Manager if the spend is planned, or let it stop on purpose.
Lift finds every leak and fixes it in one click.
Connect Snapchat Ads and the first checks run on the next daily pass. Every finding comes with its evidence and a one-click fix. Click it and Tapper makes the change.