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Based in Dubai, Gardner will lead Tapper’s MENA sales strategy and strategic partnerships, helping performance marketers protect budgets, improve CPA and reach genuine customers.

Industry leaders share how and why bots drain the ad budget, and then go on to share practical steps that can be taken to protect businesses.

Invalid traffic is silently draining ecommerce ad budgets and corrupting tROAS signals. To scale efficiently, marketers must block fake clicks before they distort campaign data.

Guest author and Co-founder and CEO at Tapper.ai Nasser Oudjidane delves into the next era of product discovery and digital commerce, compiling reactions after Amazon signaled that it no longer intends to play by Google's rules.

Industry leaders evaluate the capabilities, limitations and optimal implementation of Google’s Search Max, as part of ongoing efforts to navigate an increasingly automated advertising landscape.

As tech becomes more sophisticated, so does ad fraud and advertiser need to adopt new strategies in order to combat these increasingly complex scheme.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Nasser Oudjidane, CEO and Co-founder of Tapper, explores the hidden costs of ad platform automation and shares actionable strategies to tackle budget waste and performance volatility.

With global losses projected to exceed $114bn this year from ad fraud, Tapper’s Nasser Oudjidane examines how advertisers can mitigate the risk of invalid traffic.

Digital ad fraud such as ad stacking, domain spoofing, impression fraud, sophisticated bots and geo-masking techniques, need to be addressed to stop the "the second-largest source of criminal income globally in 2025".

Better use of customer data with a strong hand on compliance will be the biggest shield against mobile app growth challenges.

Ad fraud isn’t static; it evolves. Beyond traditional schemes like click fraud and ad stacking, fraudsters are now weaponising advanced AI.

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.

Fake traffic and ad fraud significantly undermine campaign ROI by simulating real traffic. Research shows that ad fraud is costing 3-10% of revenue to 40% of businesses.