WPP Media MENA boosts client campaign efficiency with Tapper Partnership

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Protection that pays for itself

Most advertisers recover Tapper's cost within the first week by removing wasted spend. Start with a risk-free trial, no credit card required.
Enterprise
Risk-free trial

For brands spending $45K+/month on Google Ads

Google Ads
Google Ads Protection
From 1%
of your Google Ad Spend
1-month free trial (2 weeks monitoring + 2 weeks blocking with CPA report)
Features
  • Covers all Google campaign types

  • Unlimited ad spend, domains, clicks, users, and ad accounts

  • Enterprise reporting suite and dashboard

  • Real-time analytics with second-by-second event logs

  • Adaptive Bid Shield™

  • Browser-level click validation

  • Automatic audience exclusions

  • Proactive, extended IP range exclusions

  • Clean Signal Guard

  • Consent Mode

  • Continuous fraud detection and blocking

  • In-person onboarding session

  • Dedicated success engineer

  • Direct access to a Tapper data scientist

Talk to our team

Book your free 1-month trial. Our team will walk you through setup and show you exactly what Tapper finds in your campaigns before any billing begins.

“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA — a meaningful efficiency gain for INFINITI's 2026 growth plans.”

David Barnes

David Barnes

Data & Technology Lead, Omnicom Group
Omnicom
Trusted by industry leaders
STC
du
Porsche
Almosafer
Infiniti
Cleveland Clinic
Public Group
Nissan

What's included?

Behavioural fraud detection

Purpose-built ML models identify even the most sophisticated invalid traffic patterns before they reach your campaigns.

Every major ad platform

Connect to Google, Meta, TikTok, mobile app, and affiliate networks.

Signal quality reporting

Clean traffic data is fed back into your ad platforms to sharpen bidding algorithms and lift acquisition performance.

First-party click data

Every click across your ad channels is stored as first-party data, retained for two years for analysis and audits.

Cross-channel exclusions

An invalid IP detected in one campaign is automatically excluded across all connected platforms simultaneously.

Multi-account management

Manage multiple accounts from one place with centralised reporting and granular admin and user permission controls.

Frequently asked questions

Tapper is priced as a percentage of your monthly Google Ads and Meta Ads spend. For larger enterprises spending $45K+/month, the first month is complimentary and includes two weeks of monitoring plus two weeks of blocking, concluding with a CPA comparison analysis.

No. You can start month-to-month and scale up as your spend grows. Every plan provides a free trial period before any financial obligation begins.

Yes, the platform protects all Google Search, Shopping, YouTube, Performance Max, Demand Gen, and Display campaigns alongside all Meta placements and audiences.

No. Tapper improves performance by removing invalid traffic signals before they influence Smart Bidding. Typical users experience approximately 20–25% CPA reduction within thirty days.

Most customers achieve full setup in under ten minutes through Google Tag Manager, requiring no engineering involvement.

You'll receive a comprehensive before/after CPA comparison. Continued use activates real-time blocking with billing commencing at your agreed percentage rate.

Pricing adjusts automatically alongside your spending fluctuations with no penalties for seasonal variations.

VPN filtering remains optional. In GCC markets with prevalent VPN usage, detection is available with optional filtering capabilities.

Your dashboard displays invalid clicks removed, recovered spend, CPA improvement, and conversion lift in real-time formats.

Yes, it accommodates global and regional agencies supporting multi-brand, multi-account configurations with consolidated reporting.