Maximise your
Google ads Performance.
Tapper protects your Google Ads campaigns from click fraud by detecting and blocking invalid traffic in real time, so you’re not just stopping waste, you’re reinvesting that budget into clicks that actually have a chance to convert.
Take control of your paid search traffic with Tapper
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Verify the legitimacy of every ad click
Discover the truth about your ad traffic. Tapper combines machine learning, cyber security tests, and IP cross-referencing to offer advertisers the most sophisticated detection on the market.
Stay visible, spend less
Automate click frequency to manage returning users and redirect them to cost-efficient campaigns, reducing spend while keeping your brand visible.
Your Radar for Smarter Ad Spend
Cut through the noise with instant insights into which campaigns convert and which waste spend. The widget highlights top-performing channels so you can optimise budget in real time and stay ahead of the competition.
Uncover spammy keywords
Tapper provides granular insights into invalid clicks, helping you target and remove the specific keywords driving wasteful traffic. Achieve incremental but impactful performance gains.
Block Only Bad Traffic in Real Time
Fraudulent IPs are detected and added to your Google Ads exclusion list instantly. Advanced filters protect your campaigns while ensuring genuine customers are never blocked.
Who do we block?
With tapper, harmful sources won't be able to event see your ads.
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Bot clicks
At least 40% of internet traffic is non human. Bots have no intention of converting and will simply waste your ad budget.
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Competitor clicks
What’s stopping your competitors from clicking your ads, depleting your ad budget and taking the number 1 spot on Google from you.
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Click farms
Are large scale dedicated click fraud operations, usually hired to inflate the click volume on search engine results and social media channels.
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Fake clicks
Driving genuine traffic is the key to getting conversions. Blocking fake clicks improves your quality of traffic and can get you more conversions.
Brand haters
Refers to anyone who wants to see you fail. A depleted budget prevents you from advertising and ruins your marketing results.
Malicious Publishers
Publishers can load their pages with ads that users never see such as inside a 1x1 iframe or stacking them on one another.
Improve your traffic quality and save on your advertising spend in just a few minutes.
Monitor your traffic
Our AI filters analyze every click on your Google Ads in real time. No bots, click farms or other invalid traffic sources allowed.
Block only the bad traffic
Tapper automatically sends fraudulent IPs to your Google Ads exclusion list in under 3 seconds. Our industry leading click fraud filters won’t block any genuine customers.
Watch how visitors interact with your site
With session recordings of each click, you can now see how visitors (and bots) interact with your site.
Crush click fraud. On autopilot
Direct your effort to where it truly matters. Let Tapper monitor your PPC campaigns and stop click fraud from depleting your budget.
Your campaigns deserve better clicks
Your Ads are getting worthless clicks from competitors, bots, and click farms that distort your conversion rates and prevent you from getting the quality leads you need in order to grow your business.
Frequently asked questions
tapper monitors your traffic 24/7 and provides you insights in the dashboard. Furthermore, IPs that have been recognized as bots or invalid traffic can be excluded from your campaigns. There are two ways this works:
1. Via the Google Ads API IP addresses will be automatically excluded once set up. Furthermore, using your tag manager, Negative Audience groups are automatically created. These allow you to automatically exclude fake traffic on all channels such as Google Ads, Facebook, DV360, Microsoft Ads, and many more.
2. Thanks to our analytics suite, you can see exactly where fraudulent and low-quality traffic is coming from and react accordingly. For example, you can shift your advertising budget to campaigns that show more human traffic.
No. We only exclude fraudulent non-human users who have no intention to buy. And we only do so when we’re 100% certain.
No. That’s the main advantage of using the Google Ads API for excluding fraudulent IP addresses and the Negative Audience lists that we generate for you in real-time. Once you set up the system (about 10 minutes), the lists are automatically updated and additionally added to all your major marketing platforms such as Facebook, Google Ads, Instagram, LinkedIn, TikTok, etc.
This eliminates unwanted traffic in real-time and fully automatically on all your channels.
We analyze data discrepancies and behavioral anomalies. In addition, we apply a combination of real-time scoring, behavioral analysis, honey pots, browser testing, and other undisclosed techniques.
The use of VPNs is a factor we take into account when analyzing for fraudulent activity. However, we do not block traffic solely for the reason that it came via a VPN connection.
Enterprise grade security
SOC 2 Type II & GDPR,–the leading standards, reports, and requirements are all covered so your data is protected.
AICPA SOC 2
GDPR Compliant
Insights and updates from across the team
Learn more about Tapper, get tips to fight ad fraud and improve marketing performance from members of our team and industry-leading experts.
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See Tapper in Action
Generate more revenue for less budget. Protect all your paid acquisition channels from invalid traffic in real-time.
