Let campaigns thrive with revenue-driving ad fraud protection
Find more revenue on your existing ad spend
Up to 20% of your marketing budget is wasted on bots and invalid traffic. Tapper helps you block harmful traffic from wasting your budget and skewing your data, once and for all.
Shielding over hundreds of advertisers
Stop fake traffic on all ad platforms
Tapper automatically blocks invalid traffic from clicking on your Google ads and seeing your Facebook Ads in real-time, making sure no damage is done to your ad budget.
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Convert wasted ad spend into revenue growth
It’s time to stop paying for clicks that will never convert. Make your marketing budget go further by eliminating waste from your campaigns.
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Block only the bad traffic
Tapper detects every single click on your paid ads with zero latency and uses machine learning to categorise each one as invalid, suspicious, or legitimate.
See what you’re paying for
Tapper reveals all click data as first-party data, allowing you to generate accurate campaign insights and predictable results.
Improve your traffic quality and save on your advertising spend in just a few minutes.
Capture Advertising Data
Capture ad traffic data to generate powerful exclusion audiences across all platforms.
Analyse & Filter Bad Data
Tapper automatically detects and categorises every single click on your paid ads with minimal latency.
Multi-Platform Protection
Fake traffic is instantly blocked on the channel it’s detected on and the threat data is used to populate exclusion audiences across all other ad networks.
Campaign Optimisation
By filtering out zero-value traffic, higher-quality conversion data is fed back to each acquisition channel to further optimise your campaign targeting.
Traffic Insights
Each click is stored as first-party data together with its analysis, giving you visibility over IP addresses, device types, regions, and traffic health for individual keywords and campaigns.
Learn & Evolve
Analyse post-click traffic behaviour and conversion data to continually improve audience targeting.
Integrations
Seamless integration with your CRM and customer engagement tools. Streamline processes and enable tailored automation for data-driven decisions
Don't settle for ordinary protection
Block harmful traffic from wasting your budget and skewing your data, once and for all.
Frequently asked questions
Ad and website protection have become essential. An average of 22.3% of web traffic is invalid, made by bots or other fraudulent users, costing advertisers billions annually. Implementing Tapper allows you to stop wasting your ad spend on fake traffic, click fraud and ad fraud.
Super easy. Our AI models do all the work for you with a seamless integration to your Google and Facebook Ad accounts. All you need to do is:
- Sign up
- Paste codes
- Your ads are protected
Signs of invalid and bot traffic include:
• High bounce rates (for example in your CMP statistics or analytics tool)
• Low-quality leads
• Anything too high or too low (100% bounce rate, 0 seconds on site)
• Anything too random or too consistent (even traffic distribution every day, same outliers).
• Anything that doesn’t make common sense (a high volume of visitors at night)
• High traffic from a specific referral site coupled with an unusually high bounce rate
• Most traffic follows a specific navigation pattern (all exiting on the same web page)
The answer is probably yes. We have seen everything from 1% – 100% fraudulent traffic. What we’ve never seen, however, is 0%.
Even if you’ve been a victim of ad fraud before, it’s never too late to do something about it.
Yes, Google and Facebook do detect fraudulent traffic, but many advertisers feel that they just don’t do enough.
Using Tapper’s AI-powered tech allows you to rely on state-of-the-art features, such as:
Audience Exclusion to prevent invalid traffic from polluting your audience segments, providing infinite scalability without being dependent on Google’s 500-blocked IP cap and manual IP blocking on Microsoft Ads.
Pixel Guard to prevent fraudulent conversions performed by bots and malicious users from reaching Google Ads’ optimization engine. It also supports campaign types that don’t support IP blocking or Audience Exclusion, such as Performance-max campaigns.
No, your website visitors won’t notice the use of tapper.
Yes. You have the express right to protect yourself from fraudulent activities. Our detection algorithms were built with a strict privacy-first approach. There is no PII (personally identifiable information) needed to label fake traffic, but only standard JavaScript parameters.
You can start immediately by creating a free account and be up and running within a few minutes.
Why marketers choose tapper
Don't just take it from us!
El-Khalil Osman
Head of Growth, Elevate
Hassanain (Has) Anver
Head of Growth, Stake
Levan Kumsishvili
VP Marketing, Quick
Aaron Friedman
Co-Founder & Partner, Pana Partners
Dana AlJawder
CTO, MAGNiTT
Mohamed Ameen
Performance Marketing Manager, BusinessFactory
Enterprise grade security
SOC 2 Type II & GDPR,–the leading standards, reports, and requirements are all covered so your data is protected.
AICPA SOC 2
GDPR Compliant
Convert wasted ad spend into revenue growth
It’s time to stop paying for clicks that will never convert. Make your marketing budget go further by eliminating waste from your campaigns.
