Omnicom Media, Tapper link up to boost campaign performance integrity for clients

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Tapper Lift

See what Lift finds in your account.

Connect one ad account and the first checks run on the next daily pass. Every finding comes back ranked by the money involved per day: wasted spend to recover, upside to unlock, and settings that changed when nobody was looking. Click Fix and Tapper makes the change. Every change can be undone.

Ranked by money per day

Fix in one click, undo in one click

Alerts when a setting changes

For advertisers and agencies running Google Ads, Meta Ads or TikTok Ads accounts.

See Lift on your account

Tell us which accounts you run and we will show you what the first daily pass finds. No tag to install.

Google Ads

Opportunities

Daily checks on your connected Google Ads account. Click Fix and Tapper makes the change.

MONEY AT STAKE

$0/day recoverable

3 RECOMMENDATIONS

Shown open opportunities · currencies totalled separately.

24 FIXED THIS MONTH

·

$0 SAVED PER DAY SINCE FIXING

Latest: Target CPA lowered from $95 to $70 on "Brand · Core"
Keyword "cheap suv deals" spent $2,580 in 30 days with no conversions

Wasted spend $86/day

Waste
Search term "free car giveaway" matching broadly, nothing converting

Wasted spend $54/day

Waste
Search Partners converting at 3.4x the cost of Google Search

Wasted spend $47/day

Waste
Campaign delivering at $210 against its $68 target CPA

Wasted spend $44/day

Waste
Campaign spent $1,240 over 30 days with no conversions at all

Wasted spend $41/day

Waste
Placement "arcade-hub.app" taking budget, zero conversions

Wasted spend $39/day

Waste
Ad variant converting at under a third of its sibling

Wasted spend $33/day

Waste
Search campaign serving on Display, no conversions there

Wasted spend $29/day

Waste
Campaign past its spend threshold on 2 conversions in 30 days

Wasted spend $24/day

Waste
Campaign returning 0.8x against a 3.0x ROAS target

Wasted spend $21/day

Waste
Discover taking $92 a day on a Demand Gen campaign, 0.3x the YouTube rate

Wasted spend $92/day

Waste
3 campaigns below 30 conversions in 30 days, too few for Smart Bidding to learn

affects $140/day

Recommendation
Target CPA set to $95 while the campaign delivers at $61

affects $480/day

Recommendation
Daily budgets pacing 38% ahead of the monthly plan

affects $310/day

Recommendation
Search Partners left on across 6 campaigns

Worth a decision

Setting
Include Display Network still on for 4 search campaigns

Worth a decision

Setting
Automatically created assets writing copy nobody approved

Worth a decision

Setting
AI Max enabled on 3 campaigns

Worth a decision

Setting
Targeting 12 countries while 94% of conversions come from 2

Worth a decision

Setting

Illustrative findings, in the layout of the Opportunities tab.