Tapper Vantage

Bid for the customers worth the most.

Tapper Vantage gives each new lead or customer a value score, a prediction of what they will be worth to you, and sends it to Google, Meta and TikTok. Your campaigns stop chasing the cheapest conversion and bid for the people who bring revenue.

Get a demo See how it works

Trusted by leading brands worldwide

What Vantage does

Four changes to how you buy ads.

Every prospect is scored on whether the lead is real, whether they will buy, how much revenue they bring and how long they keep buying. Campaigns bid on those scores from the first click.

Fewer junk leads.

Tell the difference between a form fill that becomes a customer and one that goes nowhere, before the sales team picks up the phone.

Bid more for people who buy.

Each new lead gets a value score for how likely they are to purchase, and campaigns bid harder for the high scores.

Spend where the revenue is.

Two conversions can be worth very different amounts. Vantage tells the platforms which is which, so the same budget buys more revenue.

Win customers who come back.

Rank new customers by what they are likely to spend over time, so acquisition favors repeat buyers over one-time orders.

Who it is for

Built for the way your business converts.

Lead generation, e-commerce and subscription businesses measure value differently.

Lead generation

From lead to pipeline

Vantage connects to your CRM with read-only access and changes nothing in it. From there it learns which leads become real opportunities and closed deals, and every deal your sales team closes teaches your campaigns who to look for next.

Vantage for lead generation

E-commerce

From purchase to repeat value

For online retailers, Vantage bids on more than the first order. Predicted lifetime value (pLTV) is an estimate of what a shopper will spend with you over time, and Google and Meta can bid on that estimate instead of a single purchase.

Vantage for e-commerce

Subscription

From signup to retention

For subscription businesses, Vantage stops campaigns optimizing for trial starts, which say little about who will stay. It estimates from the first signals how long each new signup is likely to keep paying, and your campaigns bid on that instead.

Vantage for subscription

Why it works

Ad platforms learn from what you send them.

Google, Meta and TikTok optimize toward the conversion events they receive. If every conversion looks the same, the platforms cannot tell a valuable customer from a one-time buyer, and budget follows volume.

The revenue from a customer shows up months after the click, but the platform decides who to show ads to in the first days. Vantage closes that gap with a value score the campaign can use while it still matters.

How it works

Turn predicted value into a campaign signal.

Each value score updates as new outcomes come in.

Connect your data

Start from the events and outcomes your CRM, store or app already log.

Score each prospect

Give each prospect a value score for how much they are likely to be worth.

Send scores to the platforms

Send those value scores to Google, Meta and TikTok as optimization signals.

Campaigns bid on value

Google, Meta and TikTok now bid for the customers worth the most, and your budget follows revenue.

Built for value-based optimization

Every major ad network. One platform.

Whether you're just getting started with value-based strategies or already running them in-house, Tapper helps growth teams get more out of every dollar they spend on Google, Meta, and TikTok.

Google Ads

Feed value-based bidding across Search, Performance Max, App, and Demand Gen, so Google optimizes toward predicted lifetime value, not just clicks.

Supported campaigns

Performance Max
Search
App Campaigns
Demand Gen
YouTube (Video Action)
Display
tROAS
tCPA
Max Conversion Value
Max Conversions

Put predicted customer value to work.

Get a demo and we will walk through your own accounts: where the budget goes today, and where it would go if your campaigns could see customer value.

Get a demo