About Elite Merit

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Elite Merit Real Estate is a Dubai-based brokerage and investment firm specialising in premium residential and commercial properties across the UAE. Known for its transparent, technology-driven approach, the company helps clients buy, sell, and invest in some of the region’s most sought-after developments.

The Challenge

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Operating in a fiercely competitive market, Elite Merit faced rising acquisition costs and wasted ad spend caused by bots and invalid clicks. These fake interactions drained budget and made it difficult to scale lead generation profitably.

Tapper’s Impact and Results

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After implementing Tapper’s real-time ad-fraud protection, Elite Merit transformed the efficiency of its paid campaigns. By automatically excluding fake clicks and bot traffic, every lead represented a genuine prospect and marketing budgets were focused only on real buyers.

Key improvements achieved with Tapper:

• 20% improvement in  CPA
• 44% increase in monthly conversions

Client Quote

Summary

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Tapper’s automated exclusions and continuous monitoring enabled Elite Merit to capture significantly more qualified leads while lowering the real cost per acquisition, strengthening their position in Dubai’s competitive real-estate market.