Blog

Key Considerations for Effective QR Code Marketing

December 9, 2023
5 min read

While QR codes offer significant advantages in both online and offline marketing, it's crucial to keep certain considerations in mind:

  • Avoid QR Codes in Email: QR codes in email campaigns can pose challenges, as mobile email users may not have a convenient means to scan them. Instead, employ branded links to enhance brand recognition and trust while avoiding spam folder issues.
  • Verify Connectivity: Ensure that QR codes placed in locations have reliable Wi-Fi or mobile reception, as failed scans can result in lost leads.
  • Know Your Audience: Consider your target demographic when implementing QR code marketing. While they are gaining traction, awareness and adoption levels may vary among different age groups and device users.
  • Mind Placement: QR code placement is vital. Assess locations carefully to ensure ease of scanning by your audience

See for yourself and sign up for a free 14-day trial.

Convert wasted ad spend into revenue growth

It’s time to stop paying for clicks that will never convert. Make your marketing budget go further by eliminating waste from your campaigns.