Blog

5 Ways to Use Retargeting Links

January 27, 2024
5 min read

Retargeting links are a powerful tool that can help you reach people who have already shown interest in your business. By displaying ads to these people, you can remind them of your brand and encourage them to take action.

Here are 5 ways to use retargeting links:

  1. Share reviews and media coverage: When you share positive reviews or media coverage of your business, add retargeting pixels to the links. This will allow you to retarget the people who click on the links with ads about your business.
  1. Use in influencer marketing campaigns: If you're working with influencers to promote your brand, ask them to share links to your content that have retargeting pixels. This will allow you to reach people who have been exposed to your brand through the influencer's content.
  1. Share industry insights and news: Link to articles from thought leaders in your industry that have retargeting pixels. This will allow you to reach people who are interested in the topics that you're writing about.
  1. Share helpful content: If you're writing a guest post or a Quora answer that is relevant to your business, consider adding retargeting pixels to the links. This will allow you to reach people who are interested in the topic and who may be potential customers.
  1. Share other curated content: You can get creative with how you use retargeting links. For example, you could link to a third-party tutorial or a YouTube video that is relevant to your business. Just be sure to add retargeting pixels to the links so that you can reach people who have shown interest in the content.

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