Reduce fraudulent traffic boost conversion.
Don't let bots and invalid clicks drain your budget. Eliminate unwanted traffic, secure genuine human clicks, and enhance your ROAS.
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1. Collect Advertising Data
Gather advertising data to craft impactful exclusion audiences across various platforms, enhancing your marketing strategies.
2. Screen Out Unwanted Traffic
Analyze and filter out irrelevant traffic to safeguard your budget, preventing false interactions from skewing your campaign data.
3. Adapt and Progress
Study post-click traffic behavior and conversion data to consistently enhance audience targeting and evolve your marketing approach.
Trusted by marketing teams all over the world
Invalid traffic is a marketing black hole
Fake clicks never convert, they instantly reduce return on ad spend. And their distorting influence warps analytics, making the path to greater profitability harder to navigate.
Stop fake traffic on all ad platforms
Over 40% of internet traffic is non-human. Prevent bots, web scrapers, and click farms from draining your PPC budget. Enhance your ROAS, attract genuine customers, and halt fraud in Its tracks.
Unlock the full potential of your performance max campaigns
Break open the black box of Google’s advertising ecosystem; never collect, store, or track data from invalid traffic sources. Divert the PMax algorithm away from sources of invalid traffic.
Banish ad fraud from your social media channels.
No more polluted marketing metrics that hampers optimisation efforts and draining your paid social ad budgets on clicks which won’t lead to any conversions.
Stop invalid advertising engagements in real-time
Every dollar saved from invalid traffic goes straight back into your PPC budget, giving you more budget to reach more people with.
Who do we block?
With tapper, harmful sources won't be able to event see your ads.
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Bot clicks
At least 40% of internet traffic is non human. Bots have no intention of converting and will simply waste your ad budget.
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Competitor clicks
What’s stopping your competitors from clicking your ads, depleting your ad budget and taking the number 1 spot on Google from you.
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Click farms
Are large scale dedicated click fraud operations, usually hired to inflate the click volume on search engine results and social media channels.
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Fake clicks
Driving genuine traffic is the key to getting conversions. Blocking fake clicks improves your quality of traffic and can get you more conversions.
Brand haters
Refers to anyone who wants to see you fail. A depleted budget prevents you from advertising and ruins your marketing results.
Malicious Publishers
Publishers can load their pages with ads that users never see such as inside a 1x1 iframe or stacking them on one another.
Frequently asked questions
tapper monitors your traffic 24/7 and provides you insights in the dashboard. Furthermore, IPs that have been recognized as bots or invalid traffic can be excluded from your campaigns. There are two ways this works:
1. Via the Google Ads API IP addresses will be automatically excluded once set up. Furthermore, using your tag manager, Negative Audience groups are automatically created. These allow you to automatically exclude fake traffic on all channels such as Google Ads, Facebook, DV360, Microsoft Ads, and many more.
2. Thanks to our analytics suite, you can see exactly where fraudulent and low-quality traffic is coming from and react accordingly. For example, you can shift your advertising budget to campaigns that show more human traffic.
No. We only exclude fraudulent non-human users who have no intention to buy. And we only do so when we’re 100% certain.
No. That’s the main advantage of using the Google Ads API for excluding fraudulent IP addresses and the Negative Audience lists that we generate for you in real-time. Once you set up the system (about 10 minutes), the lists are automatically updated and additionally added to all your major marketing platforms such as Facebook, Google Ads, Instagram, LinkedIn, TikTok, etc.
This eliminates unwanted traffic in real-time and fully automatically on all your channels.
We analyze data discrepancies and behavioral anomalies. In addition, we apply a combination of real-time scoring, behavioral analysis, honey pots, browser testing, and other undisclosed techniques.
The use of VPNs is a factor we take into account when analyzing for fraudulent activity. However, we do not block traffic solely for the reason that it came via a VPN connection.
Enterprise grade security
SOC 2 Type II & GDPR,–the leading standards, reports, and requirements are all covered so your data is protected.
AICPA SOC 2
GDPR Compliant
Insights and updates from across the team
Learn more about tapper, marketing and campaign management from members of our team and industry-leading experts.
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Convert wasted ad spend into revenue growth
It’s time to stop paying for clicks that will never convert. Make your marketing budget go further by eliminating waste from your campaigns.
