Protect your digital ads from click fraud and maximise your ROAS
Eliminate fake traffic from paid media
Fake clicks never convert. They waste your budget, skew your data, and dilute your impact. Tapper finds them, blocks them, and helps you reinvest budget where it actually performs.
Leading performance marketers use Tapper
.png)
%201.png){kind=logo}
Over 10% of ad clicks are invalid
Detect and prevent invalid traffic at scale using Tapperr’'s ML-powered detection engine, deep platform integrations, and granular campaign analytics
.png)
Advanced click fraud protection for Search campaigns
Invalid clicks waste your budget. Tapper blocks fraud before it drains your Search campaigns, detecting fake engagements in real time, verifying every interaction, and keeping your growth powered by real users.
.png)
Unlock higher ROI with Performance Max fraud protection
Take control of Google’s ‘black box’ with full transparency. Tapper gives you clear visibility, cross-channel optimization, and real-time protection to stop fake clicks and boost campaign performance.
Stop fake clicks on Facebook & Instagram Ads
Tapper reveals all click data as first-party data, allowing you to generate accurate campaign insights and predictable results.
.png)
Improve your traffic quality and save on your advertising spend in just a few minutes.
Monitor your traffic
Tapper’s lightweight script inspects every click on your Google and Meta Ads in real time. It learns from click patterns, context, and conversion outcomes, without using cookies or slowing down your site.
Block only the bad traffic
Fraudulent users are automatically blocked in under 3 seconds. Tapper uses behavior-based scoring and IP-level exclusions to stop invalid traffic, while keeping genuine users safe.
Watch how visitors interact with your site
See how each session plays out. Tapper captures scroll depth, clicks, and behavior, letting you distinguish between high-intent users and fake ones with full session recordings.
Crush click fraud. On autopilot
Tapper integrates directly with Google and Meta to block junk traffic in real time. It excludes bad IPs at both campaign and account level, and creates custom audiences to stop repeat offenders.
Your campaigns deserve better clicks
Tapper surfaces traffic quality by location, keyword, placement, and more, pulled directly from the Google Ads API. Every converting click is tracked with a timestamp, giving you total transparency.
Learn & Evolve
As your campaigns run, Tapper keeps improving. It analyzes post-click behavior and conversion data to refine targeting, boost ROAS, and help you scale without wasting spend.
Quick Integration
4 mins is all it takes to get started. Deploy one script via GTM and you’re good to go.
Don't settle for ordinary protection
Block harmful traffic from wasting your budget and skewing your data, once and for all.
Frequently asked questions
Tapper enhances ad performance by detecting and blocking invalid traffic in real time. Our machine learning analyzes click behavior to identify fraud, ensuring genuine engagement. Through direct ad platform integrations, Tapper optimizes ad spend, prevents click fraud, and maximizes campaign efficiency.
Invalid traffic (IVT) consists of clicks or impressions that don’t come from real users with genuine intent. This includes bots, click farms, incentivized clicks, and fraudulent tactics designed to inflate engagement for financial gain. IVT also covers misrepresented user agents, web scrapers, and ad platform targeting errors that result in wasted spend.
• High bounce rates (for example in your CMP statistics or analytics tool)
• Low-quality leads
• Anything too high or too low (100% bounce rate, 0 seconds on site)
• Anything too random or too consistent (even traffic distribution every day, same outliers).
• Anything that doesn’t make common sense (a high volume of visitors at night)
• High traffic from a specific referral site coupled with an unusually high bounce rate
• Most traffic follows a specific navigation pattern (all exiting on the same web page)
It takes just 5 minutes to get started. Our AI models handle everything, seamlessly integrating with your Google and Facebook Ad accounts.
1. Connect your ad accounts
2. Paste the tracking code via GTM
Done! Tapper automatically blocks fake traffic 24/7.
Tapper is SOC 2 Type 2, GDPR and CCPA compliant, adhering to industry standards for data privacy, security, and digital advertising regulations.
Tapper functions as a processor when blocking fraudulent traffic, allowing customers to deploy scripts that detect invalid activity. This is permitted under legitimate interests (GDPR Article 6(1)(f)), as fraud prevention is crucial for maintaining marketing integrity, protecting resources, and preventing misuse. Tapper’s scripts operate with minimal impact, collecting only the necessary data, ensuring compliance without requiring user consent.
Additionally, Tapper follows strict security protocols and ensures that all actions—such as updating exclusion lists and audience adjustments—comply with ad platform policies, including Google Ads.
10.5% of ad clicks are invalid. That's up to $100B in wasted ad spend in 2025—driving revenue for ad platforms, not advertisers. What's more, it creates snowballing inefficiencies. If your company is spending $5M with a 3:1 return on ad spend, a 5% invalid traffic rate equates to $250K in wasted ad spend plus another $750K in missed revenue.
Get Started Quickly
Ready to protect your ad spend?
Safeguard your budget from bots, bonus abusers, and fraudulent clicks.
Stewart Morrison
Managing Director, FirmDecisions / Ebiquity MEA
Jad Hindy
SVP Marketing, Expo City Dubai
Omar Zahriyeh
VP Director, Search, Publicis
Hitesh Uchil
Digital Marketing Lead, Zand
Mohandas Alle
Agency Head - Data, Digital, Technology Services, BESTOFMINE
Mohamed Ameen
Performance Marketing Manager, BusinessFactory
Enterprise grade security
SOC 2 Type II & GDPR,–the leading standards, reports, and requirements are all covered so your data is protected.
AICPA SOC 2
GDPR Compliant
Convert wasted ad spend into revenue growth
It’s time to stop paying for clicks that will never convert. Make your marketing budget go further by eliminating waste from your campaigns.
