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Stop paying for fake traffic. Lower your CPA by 20%
Fake clicks never convert. They drain budget, pollute your data, and push CPAs up. Tapper blocks them in real time so your spend goes to real buyers.
Trusted by leading brands worldwide
Traffic Analytics
Ad Spend Protected
Invalid Traffic Type
Traffic Sources
Cost Per Acquisition
Protection Status
Powerful Protection, Zero Effort
Real-time monitoring and blocking that goes beyond basic platform defenses. Get complete visibility and control over your ad traffic.
Plug Into Google & Meta
Connect Tapper to your Google Ads and Meta accounts in minutes. No changes to campaigns, bidding, or tracking required.
Fix the Signal
Fake and low-intent clicks corrupt optimisation. Tapper cleans the signal so algorithms learn from users who actually convert.
Block What Hurts Performance
Bots, scrapers, competitor clicks, and junk traffic are blocked in real time, without restricting scale or good traffic.
Lower CPA. Higher CVR.
Removing wasted clicks typically drives 15–25% lower CPA and stronger conversion rates as spend refocuses on real demand.
See Where Waste Lives
Pinpoint invalid traffic by keyword, placement, geography, device, and campaign, and understand what's dragging down CPA and CVR.
Prove Lift vs Baseline
Compare CPA and conversion rate before and after Tapper, so performance gains are measurable, not anecdotal.
Don't settle for ordinary protection
| Feature | Tapper | Default Protection |
|---|---|---|
Real-time blocking | Under 3 seconds | 24 hours |
Click threshold limitations | Customizable | Fixed |
Visitors Analytics | Cyber security tests | Limited |
VPN filtering | Opt-in filtering | Basic |
Industry-based data | ||
Auto IP & User Exclusions | Auto exclude IPs and users on Google and Meta ads | |
Adaptive Bid Shield™ | ||
Clean Signal Guard | ||
Advanced IP Range Exclusion |
Trusted by Industry Leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“Since integrating Tapper, we've eliminated a huge chunk of wasted ad spend from bot and competitor clicks. The real-time protection, clear analytics, and effortless setup have given us full confidence in our campaigns. Tapper doesn't just save budget, it's boosted our ROI and made every click count.”
J.B. Koomson
Head of Marketing, Elite Merit Real Estate
“Bots are a hidden and growing threat to all businesses marketing ROI. It's one of my major pet-peeves, as it's a completely wasted budget going to fraudulent traffic. I recommend all advertisers to utilize solutions to exclude bots from your paid media campaigns, essentially making your marketing dollars go further by ensuring you are targeting 'real' potential customers.”
Omar Zahriyeh
VP Director, Search, Publicis
Trusted by leading brands worldwide
Frequently Asked Questions
Get answers to common questions about ad fraud and how Tapper protects your campaigns.
Tapper enhances ad performance by detecting and blocking invalid traffic in real time using machine learning that analyzes click behavior to identify fraud, ensuring genuine engagement through direct ad platform integrations that optimize ad spend and maximize campaign efficiency.
Invalid traffic consists of clicks or impressions that don't come from real users with genuine intent, including bots, click farms, incentivized clicks, and fraudulent tactics designed to inflate engagement for financial gain, as well as misrepresented user agents, web scrapers, and ad platform targeting errors that result in wasted spend.
Warning indicators include high bounce rates, low-quality leads, extreme statistics (100% bounce rate, 0 seconds on site), unusual patterns (overly consistent or random traffic distribution), illogical traffic timing (high volume at night), high traffic from specific referral sites with high bounce rates, and visitors following identical navigation patterns before exiting on the same page.
Setup takes just 5 minutes: connect your ad accounts, paste the tracking code via Google Tag Manager, and the system automatically blocks fraudulent traffic 24/7 with AI models handling integration.
Tapper is SOC 2 Type 2, GDPR and CCPA compliant, functioning as a processor when blocking fraudulent traffic under legitimate interests per GDPR Article 6(1)(f), collecting only necessary data with minimal impact while adhering to ad platform policies.
Approximately 10.5% of ad clicks are invalid, representing up to $100 billion in wasted ad spend in 2025. For example, a $5 million campaign with 3:1 return on ad spend experiences "$250K in wasted ad spend plus another $750K in missed revenue" from a 5% invalid traffic rate.
Ready to Stop Wasting Ad Spend?
Join 500+ companies already saving thousands on their digital advertising. Start your free trial today, no credit card required.
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