Tapper Free Trial Analysis Report

Executive Summary

Key Findings

Google Ads CPA (Blocking)
$18.42
↓ 24.3% vs monitoring ($24.34)

Meta Ads CPA (Blocking)
$16.12
↓ 21.9% vs monitoring ($20.65)

Google Ads Spend (Blocking)

$28,450

↓ 10.6% vs monitoring ($31,820)

Meta Ads Spend (Blocking)

$16,890

↓ 8.3% vs monitoring ($18,420)

Google Ads Budget Saved
$1,847
Could have saved $3,156 in monitoring

Meta Ads Budget Saved
$276
Could have saved $756 in monitoring

Google Ads Conversions (Blocking)

1,545

↑ 18.2% vs monitoring (1,307)

Meta Ads Conversions (Blocking)

1,048

↑ 17.5% vs monitoring (892)

Google Ads Conversion Rate
2.41%
↑ 45.2% vs monitoring (1.66%)

Meta Ads Conversion Rate
2.45%
↑ 24.4% vs monitoring (1.97%)

Google Ads IVT Rate (Blocking)

1.82%

↓ 58.4% vs monitoring (4.37%)

Meta Ads IVT Rate (Blocking)

0.16%

↓ 61.0% vs monitoring (0.41%)

✅ Trial Results: Significant Performance Improvement

Tapper's blocking directly improved campaign performance. CPA decreased by 24.3% from $24.34 to $18.42, while conversions increased by 18.2% from 1,307 to 1,545. Conversion rate improved significantly by 45.2% from 1.66% to 2.41%. Invalid traffic was reduced by 58.4% from 4.37% to 1.82%, saving $1,847 in ad spend that would have been wasted on fraudulent clicks.

Period-Level Comparison

Metric	Monitoring Period	Blocking Period	Change
Total Spend	$31,820	$28,450	↓ 10.6%
Total Clicks	78,642	64,108	↓ 18.5%
Invalid Clicks	3,437 (wasted)	1,167 (blocked)	↓ 66.0%
Wasted/Saved Budget	$3,156 (wasted)	$1,847 (saved)	↓ 41.5%
Conversions	1,307	1,545	↑ 18.2%
Conversion Rate	1.66%	2.41%	↑ 45.2%
Invalid Traffic Rate	4.37%	1.82%	↓ 58.4%
CPA	$24.34	$18.42	↓ 24.3%

Invalid Traffic Analysis - Google Ads

Invalid Traffic Types - Full Trial Period

Distribution of invalid traffic detected across the entire trial period for Google Ads campaigns.

Aborted Ad Click

1,84242.3%

Geographic Inconsistency

1,15626.6%

Data Center

61214.1%

Bot

43810.1%

Threat

3047.0%

Total Invalid Traffic Detected: 4,352 clicks

Across monitoring and blocking periods (Google Ads)

Summary: Throughout the trial period, Tapper identified 4,352 invalid clicks on Google Ads. During the blocking period, Tapper successfully blocked 1,167 fraudulent clicks, protecting $1,847 in ad spend. Aborted clicks and geographic inconsistencies represent nearly 69% of all fraud attempts.

Meta Ads Performance Summary

Meta Ads Overview

Tapper also protected Meta Ads campaigns during the trial period. Invalid traffic metrics show Tapper's effectiveness across platforms.

Meta Ads - Period Comparison

Metric	Monitoring	Blocking	Change
Total Spend	$18,420	$16,890	↓ 8.3%
Total Clicks	45,230	42,815	↓ 5.3%
Invalid Clicks	186 (wasted)	68 (blocked)	↓ 63.4%
Wasted/Saved Spend	$756 (wasted)	$276 (saved)	↓ 63.5%
Conversions	892	1,048	↑ 17.5%
Conversion Rate	1.97%	2.45%	↑ 24.4%
Invalid Traffic Rate	0.41%	0.16%	↓ 61.0%
CPA	$20.65	$16.12	↓ 21.9%

Meta Ads - Invalid Traffic Types

Geographic Inconsistency

8935.0%

Ad Click Limit Exceeded

7228.3%

Suspicious Ad Click

5421.3%

Threat

3915.4%

Total Invalid Traffic Detected: 254 events

Across monitoring and blocking periods (Meta Ads)

Visual Analysis

CPA Comparison

Lower CPA indicates more efficient ad spend per conversion.

Conversion Rate Comparison

Higher conversion rate shows improved traffic quality.

Conversions

Invalid Traffic Rate

Lower IVT rate indicates cleaner, more valuable traffic.

Spend Analysis: Total vs Wasted/Saved

Invalid Traffic Type Definitions

Threat

IPs known for malicious behavior, blocked via third-party threat intelligence.

Data Center

Non-human traffic from hosting providers, linked to bots and scrapers.

Suspicious Device

Devices with abnormal patterns like emulators or multiple account activity.

Bot

Non-human traffic from known bots, malware, or automated scripts.

Suspicious ASN

Traffic from networks with history of fraud or low-quality behavior.

Geographic Inconsistency

Traffic outside target geo using VPNs or spoofed locations.

Aborted Ad Click

Ad click registered but page didn't fully load, indicating fraud or bot activity.

Ad Click Limit Exceeded

Excessive clicks from users who don't convert but drive up costs.

Bounced

Single-page visits with no interaction, hurting Quality Score.

Suspicious Ad Click

Clicks with abnormal patterns like rapid repeats or irregular timing.

Known Attacker

IPs confirmed as malicious actors from threat-intelligence databases.

Unusual Behavior

Irregular browsing patterns indicating automated or fraudulent activity.